Loading
Arrives in 3–6 business days in metro cities
Free delivery on this book
in stock
Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.
The 4.8★ from 1,721 ratings at the top of this page came with the book’s catalogue listing, not from readers on BookVuk. Nobody has reviewed it here yet — be the first to say what you thought.
No questions yet. Ask the shop anything about this item.